FinCap Assist is purpose-built for the financial capability field. A sponsorship partnership puts your institution at the center of a growing national practitioner network, creates CRA-qualifying community development activity, and demonstrates a genuine commitment to economic resilience in LMI communities.
Financial capability practitioners are the front line between underserved families and lasting economic security. When you sponsor FinCap Assist, you equip those practitioners with tools that multiply their impact, and you document your institution's role in that work.
Sponsoring a financial capability platform that serves LMI practitioners and communities is a strong candidate for CRA community development service credit. We provide activity documentation to support your exam preparation.
Your institution's name and logo appear on FinCapAssist.com, in the MTP Practitioner Brief newsletter, and at Shift Forward 2026 (June 30-July 1, UCF Orlando) -- in front of financial capability professionals across the country.
FinCap Assist users are the exact nonprofit and community organizations your institution wants CRA relationships with. Sponsorship puts you in the room with them before your competitors are.
Receive a quarterly impact report documenting platform reach, practitioner engagement, and LMI community service data -- ready for your board, your examiners, and your ESG reporting.
FinCap Assist exists to reduce the administrative burden on practitioners so they can spend more time serving LMI families. Your sponsorship makes that mission possible -- and makes your institution part of the story.
We are at the beginning. Founding sponsors receive preferred placement, deeper co-branding opportunities, and a seat at the table as the platform grows nationally. This is not a mature market -- it is a ground-floor opportunity.
All sponsorships are annual commitments. Custom arrangements are available for institutions with specific CRA documentation needs or white-label interests.
Financial capability education provided to LMI individuals and communities is widely recognized as CRA-qualifying community development service activity. Sponsoring FinCap Assist creates a documented, auditable record of your institution's investment in the practitioners who serve those communities every day.
We provide a comprehensive CRA activity documentation package with every sponsorship, including service description, LMI nexus analysis, participant reach data, and a summary letter suitable for your examination file.
"Financial capability programs for LMI individuals, in LMI geographies, or targeting LMI populations typically qualify as community development services. VITA/free tax prep is widely accepted as CRA-qualifying. The key is documentation, nexus, and consistency."
FinCap Assist CRA Knowledge Base, grounded in FFIEC Interagency Q&As
Every sponsorship conversation starts with a call. Bill Mills will speak with you directly about your institution's community development goals, CRA strategy, and how FinCap Assist can support both.
There is no sales team. No automated follow-up sequence. Just a direct conversation with someone who has spent 20+ years in the field and understands exactly what you are trying to accomplish.
Bill Mills
Chief Prosperity Officer, My True Prosperity, LLC
bill@mytrueprosperity.com
(321) 209-4377