Skip to main content
Home Features Pricing FAQ Get Started

Built by the field,
for the field.

FinCap Assist was created by practitioners who have spent decades working alongside financial coaches, nonprofit leaders, workforce professionals, and the communities they serve. We know what it takes to do this work, and we built the tool we always wished we had.

20+ Years in the Field
4,000+ Partner Organizations Served
~500 Curated Practitioner Resources
50+ Practitioner Events Produced

Prosperity isn't a program.
It's a practice.

My True Prosperity (MTP) is a social enterprise built on a simple conviction: that financial capability is not a one-time event but a lifelong practice, and that the practitioners who guide people through that practice deserve the best possible tools to do their work.

FinCap Assist is the expression of that conviction in software form. It exists to make every practitioner faster, better-informed, and more effective, so they can spend less time searching and more time serving.

We are not a vendor selling a product to the field. We are the field, building something for ourselves and sharing it with you.

🎯
Factual, Actual, Practical Every resource and response is grounded in real field experience, not theory. If it doesn't work in practice, it doesn't belong here.
🤝
Servant Leadership We exist to serve practitioners, who exist to serve clients, who exist to build stronger families and communities. That order matters.
🏛️
Accountability We hold ourselves to the same standard we help practitioners uphold, clear outcomes, honest communication, and follow-through.
🌐
Bilingual by Design English and Spanish delivery is not an add-on. It is built into the foundation of everything we create.

From the front lines to the platform.

My True Prosperity was founded after more than two decades of firsthand work in financial capability, workforce development, and community economic empowerment. What began as direct service work evolved into network-building, growing a statewide coalition from fewer than 100 partners to more than 4,000, and then into the creation of programs, tools, and frameworks that practitioners across the country could use.

"The practitioners doing this work are extraordinary. They just don't always have the tools they deserve. FinCap Assist is our answer to that."

Along the way, we learned something important: the biggest bottleneck in financial capability work is not motivation or expertise, it is time. Practitioners spend hours searching for resources, drafting client materials, navigating funding landscapes, and trying to stay current on policy and best practice. FinCap Assist was built to give those hours back.

We launched the Bright Minds youth workforce development program in 2017, built on a peer-to-peer model that puts young people in the role of educator and leader. We have produced more than 50 practitioner events per year, published the MTP Practitioner Brief newsletter, and developed training and curriculum used by organizations across the country.

FinCap Assist is the next chapter, bringing everything we have learned into an AI-powered platform designed specifically for the people doing this work every day.

Grounded in the NationalFinCap.org knowledge base.

FinCap Assist draws its intelligence from the same curated practitioner resource library maintained at NationalFinCap.org, a continuously updated collection of more than 240 tools, research pieces, frameworks, and best practices spanning every dimension of financial capability work.

That library is not scraped from the internet. It is hand-curated by practitioners, for practitioners, vetted for relevance, accuracy, and real-world applicability. When FinCap Assist gives you an answer, it is drawing on that foundation.

Visit NationalFinCap.org
📚
Practitioner Resource Library Nearly 500 curated tools, frameworks, and research pieces covering financial coaching, counseling, and program design.
📰
MTP Practitioner Brief Monthly newsletter for frontline financial capability practitioners, factual, actual, and practical every issue.
🔍
Financial Capability Intelligence Monitor AI-powered tracking of developments, funding opportunities, and policy changes across the field.
📅
Shift Forward 2026 Conference June 30 – July 1 · UCF Orlando. The practitioner gathering of the year. ShiftToProsper.org

Ready to work smarter?

Join practitioners across the country who are getting faster answers, better content, and real intelligence, built for the work they do every day.

Get Started Today